We admit the name at first eluded us, like an indistinct image at the periphery of one’s eye – or at least our vision. We needed a word, an image which would express to all what we were trying to do.
The idea was at least a simple one: to create a film festival that would focus on, and pay homage to, the NEW: new film makers, new writing, new dreamers who dared to make real though their images what they once only imagined.
It is all about new beginnings.
But how to express that? The simplicity behind the idea for KineNova was certainly reassuring. The film makers whose work we want to screen would be relative tyros in movie making; we too were tyros in establishing the festival. And all of us blissfully unaware of all the difficulties that would have to be overcome in making our visions a reality.
Ehm … Perhaps not.
New Beginning Film Festival then?
We didn’t think so.
And then that peripheral image came a little more into focus.
Wait a moment. New … novice … nova. NOVA. Sometimes used with stella or star; often used to describe a new star. We liked this along with all its connotations. From the Latin nova.
Except Northern Virginians across the Atlantic were apparently newer than we were and had staked their claim some time before.
No, it had to be something else ...
That peripheral image was now moving too quickly before us to discern what it might be - yet we knew it was there.
Hang on. This is a film festival, right?
It is cinema, okay?
Cinema … from the french for ‘movie hall’, shortened from the French Cinématographe.
God bless those inimitable innovators the brothers Lumiere!
The image was sharpening …
The brothers with their Latinized form of the Greek kinema (movement); from kinein (Greek kino) to move + graphein (grafo) to write.
Cine - …
The image was in focus at last.
KINE + NOVA
KineNova or that what is NEW in the Cinematic art.
As the KineNova International Film Festival is a celebration of new directors, upcoming talents, and people taking their first steps into the world of cinematography, it seemed natural to base our logo design on what is arguably the first known motion picture photography, The Horse in Motion (1878) by Eadweard Muybridge, considered by many to be the beginning of the seventh art.
It is no surprise that this iconic work should be a source of inspiration for the KineNova logo as we feel it represents to the greatest extent what we as a festival is honoring: the new in the cinematographic art. We believe that the fresh and modern design of our logo is a perfect symbol of our concept and aims.
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